Real, Live Women

When we launched back in March, our take was that the website did a great job of showing what the dresses looked like. I loved that our site looks and works like an actual dressmaking application while other sites look like electronic versions of old-fashioned catalogs. Well, as we now seek to broaden our marketing efforts beyond that of paid-search, it seems we need to have some real, live women in our dresses in order to develop a press kit that will be acceptable to traditional media outlets like television and magazines. The truth is we’ve also had a fair number of customers also asking to see what the dresses look like on women.

So we’ve hired our models and are now looking forward to leaving the artistic wizardry in the very capable hands of our photographers, Arnold and David Katz. The shoot is scheduled for November 1 and, hopefully, we’ll have the whole press kit ready in the middle of November, although I’m sure this kind of thing will take longer than anticipated.