Wednesday, July 30, 2008

Fabric Reservation for Bridesmaid Dresses

We've noticed that every set of bridesmaids tends to have one woman who must love to check things off her list and orders immediately after the bride chooses to use us for her bridesmaids' dresses. Inevitably, there's also a bridesmaid or two who wait until the very last minute to order their dresses. Sometimes bridesmaids may order months apart from one another in which case we may need to use different lots of fabric to produce the dresses. Although we do our best to color match, there may be slight variations in color if the dresses are purchased at totally different times.

In thinking through the issue, we gave some thought to being like other bridesmaid dress retailers and asking the bride to place the order for all the dresses at one time. We decided against this since we thought it defeated the flexibility we offered brides in letting their bridesmaids order separately without the bride having to lay out the money or repeatedly ask her bridesmaids for their measurements.

After some more thinking, we decided that the perfect solution was to allow the bride to reserve the fabric once she decides to use us for her bridesmaids' dresses. The price we're charging for the fabric is totally refundable once the dresses are purchased. There is a $25.00 charge for processing the fabric reservation but we think this is a small price to pay to make sure that even if a bridesmaid orders way late in the game, her dress will still be made from the same exact bolt of fabric used for everyone else.

As far as we can tell, we're the only bridesmaid dress retailer that offers this unique solution. Our reservation system also allows the bride to create specialized comments to her bridesmaids so they know exactly what to order when they sign in using the bride's reservation code. We're excited about this new feature and hope it's a great help to brides and bridesmaids the world over!