Friday, February 23, 2007

Color Communication Made Easy

We wanted to sing the praises of the Pantone Color Guide for Fashion and Home which is pictured above. We’re happy to source colors for customers who wish to utilize a shade that we don’t offer in stock. However, we pride ourselves on our speed and the color sourcing is one of the more time-consuming endeavors we engage in. First, the customer has to send us a swatch/sample, then we have to source a few possibilities, then we have to send what we’ve found to the customer for their approval and, finally, procure the fabric. The whole process may take as long as 3 to 4 weeks, which I suppose isn’t that long when it comes down to it. In any event, we’ve found that about a third of this time can be eliminated by using the Pantone Color Guide which is a ready-made resource for color communication. Rather than having the customer send us a swatch, they can simply reference it via the Pantone system. This system has worked really well for us so far.