Tuesday, November 07, 2006

Sisterhood Never Looked So Good

One of the great things about being in this business is discovering opportunities that you wouldn’t otherwise knew existed. This happened to us this past May when we received 50 orders from a university sorority house. Now we knew that a bride and her bridesmaids might like the convenience of shopping online for their dresses given the usual geographic disparity of bridesmaids today, but who knew that sororities might like to order a whole bunch of dresses for their members for special events like formals and rush. It seems we're in a good place since we're not sure anyone else could produce an order of 50 or so beautiful, custom-made dresses in under 6 weeks. Needless to say, we are now bidding on the term “sorority dresses” and look forward to making other sorority sisters look as good as these ladies.

By the way, on this order, the women all bought tea-length black satin dresses but got to choose the particular shape of the top and bottom. Consistency with personal preference -- looks good, no?