About two months ago, we decided to provide our customers with the actual specifications for our dresses. When you go to the site you’ll see that upon designing a dress, the specifications for bust, waist, hips, and length are displayed. We feel really good about this change, particularly after looking into the history of sizing charts. According to the National Institute of Standards and Technology, the “size chart” came about as a result of The Civil War (bet they didn’t teach you that in American History) which necessitated the mass production of uniforms. Standardized women’s sizes didn’t come around until the 1920’s and since that time these “standards” have been subject to everything from the arbitrary whims of different manufacturers to the fact that women are becoming heavier leading retailers to sell bigger clothes labeled with smaller size numbers.
By giving the precise measurements of the dresses, we think we’re helping our customers select the best possible dress. Why standardize when you can be specific, right? One of the nice advantages of selling online is being able to provide this kind of information. While we still provide a sizing chart for reference purposes, we do ask our customers to order based on the dress’s actual specs.
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